Of course, the real problem here is that, with "disruption" being both a competitive hallmark now, as well as a major aspect of world disarray, various marketers will appear, and disappear, with ever greater frequency, and unpredictability. How could it be otherwise when there is no lasting, firm ground upon which to build anything that will endure now. And because everything is happening both faster, and with ever less understanding behind it, unplanned obsolescence has to be the new order of the day everlasting.
Just take your pain killer of choice and go quietly into the night. If they were honest that is what every advertisement we encounter would put at the bottom as a major disclaimer. But they are not honest so just stay tuned for ever more of the same BS.
Unless, of course, you're ready to do something about it.