And by they, I certainly do not mean any one fruitfully profitable company... Well... Not necessarily anyway.
What I mean is by augmented reality taking over; and in this case, unfortunately, it is a commercialized takeover, running the infosphere, and all of the channels getting amped up, by various ways of amping. And in this, equally unfortunately, is the great possibility that it will be fantasy, wielded at the behest of profit, that will drive the direction, and thus lack of balance, this takeover will proceed along. We've already been seeing some of the crazy that creates. And still they want to create more.
And they wonder why it cannot hold.