You Wanted To Actually Inform The Consumer?

Actually empower them to be able to save some money? Are you mad? That's not how Capitalism works. Well... At least how it works quite well for the Capitalists in any case. And what else can you expect when knowledge itself is private property; enshrined by patents that allow one to garner most of the gain of a thing, without having to bear much of the responsibility should there be unintended consequences from using said knowledge.

But hey. At least the smile when they cram you into those tubes of discomfort and humiliation (speaking in the context of the commercial airline experience as a whole, of course).

How Southwest Airlines kills startups that monitor its prices