You get competition to create that information getting fiercer (as well as more entertaining, which brings in the whole "shock and awe" syndrome into the fray with it's own, unique, Mad Avenue twist) and so a new migration of jobs; where once there was a nearly uniform distribution of newspapers across the land, and thus, employers hiring from local communities to fill the role of "reporter," now there are web companies doing what brick and mortar institutions used to do, and a lot more cheaply of course.
Now, though, that competition means that the web companies are likely to start up where IT has already been going strong, and that means either coast of the nation for the most part. Which then means the "reporters" are going to be a lot less representative of the nation's demographics as a whole. So we end up with a Media Bubble maker that had little to do with an automatic bias reflex, and a lot to do with crass economics.
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