Google is certainly far too big, and controls way too much of web advertising. Even someone such as myself who benefits from Google+, as well as Google blogs, has to acknowledge that.
That said, however, one also has to acknowledge that they do spend money on socially relevant things as well. Case in point is the expanding effort to help people gauge whether solar panel installation would be cost effective for them.
On the one hand, of course, is the fact that cost effectiveness should be irrelevant. On the other hand, though, is the simple fact that the cost based system is, for the moment, a fact of life. This will change, one way or another, but the something is better than nothing approach can, if nothing else, at least buy us a bit more time to do what really needs to be done.
In any case, however, I do urge you to check out their online service for solar panel effectiveness. Whatever your circumstances there may still be the chance that you could get a two for one exchange here; better energy costs as well as lowering your carbon foot print.
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