The main takeaway here ought to be focused on what this means for influence in general when we work within an operating system where the 1% will own more than the rest of us combined next year.
Anyone having vastly greater accumulations of information (of which, of course, money is just one form of) than you do is in a position to not only control how the choices are created in the first place, but to also seed a particular choice situation with fraudulent selections. Whether by actual purchases, or by clever variations of "Click Fraud" hardly matters. The result will ultimately be the same.
That this is power of unprecedented proportions ought to be obvious, but then we have a system that allows so few to create so many channels of diversion; each possessed of the best multimedia messaging engineering money can buy. What ought to be obvious becomes another choice situation fraught with the potential for mistakes.
If you value both thinking for yourself, as well as an environment of actual informed consent, than you might want to consider the advisability of continuing with an operating system where everything is a commodity, and every source of information merely a well disguised sales pitch. And you'd better start thinking fast because, what with the direction the planet is going in, your ass is most definitely on the line.