Friday, May 20, 2016

Using His Brand Identity to Sell Himself in Politics...

...So that the exposure will help sell his brand in products. The self perpetuating leverage is testament to the perversity of marketing. Even worse, however, is what it says about the gullibility of the American consumer; especially when you consider how poorly his products were doing before he got his candidacy going so successfully now (the very success of which, of course, was based on lies, bluster, and sheer outlandishness).

Isn't just amazing how pandering to you own ego can be made to be so rewarding financially. Just another of the many "characteristics" of Capitalism that make it so abhorrent, warping all sense of "value" as it does... At lest to me in any case. Maybe this sort of thing seems perfectly logical to you as an example of incentives and rewards, but I'll be damned if I can see it.

Trump’s business booms as he runs for president, financial disclosures show