The following post was prompted by the Guardian article linked below.
Not only is this another example of what happens when "Big Money" knows more about you than you know about them, it illustrates the nature of information as power, pure and simple.
This won't be limited to just your purchase history. Every other thing you do with any kind of digital signature at all will get correlated as well. Might you eventually be "encouraged" to purchase simply to keep certain embarrassments from being posted a good deal more publicly? Will others be able to purchase... let's call them leverage data points... eventually? Political parties, certainly, would love to be able to get out the desired vote with a better expectation for success.
So many fun things to look forward to as "Big Data" finds new ways to anticipate a good deal more than what we want.
Big data is coming for your purchase history - to charge you more money
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