Some folks sure seem to think so. Why else, at base, would you work wherever your money, or your ideology (because you'd do whatever thing, clandestine or otherwise. that your ideology required of you), was best served otherwise?

Some people, though, also create things whole cloth, out of whatever fevered fantasies, or delusions, that have hold of them for the moment. And they then work, too often to great excess, the process of trying to make their singular mental construct real; causing great "disruptions" from the obvious conflict with objective reality, however poorly decided upon by the working majority, that such contradictory behavior can usually be counted on to produce.

This is where I need to stop briefly so as to inform you, once again, that the text phrase "Build The Unbelievable" has once again been presented to me as a piece of actual advertising (as a direct email ad). And, coincidentally, that it also comes from the same online retailer that sent me the "Entertain The Madness" phrase of a previous post.

The sales pitch for this new ad was premised on the idea of being able to build the "unbelievable," powerhouse computer of your dreams, with which, of course, to blast through any game, or video composition, or music creation, or streaming process, you might want to be able to brag about; something I have to confess to being into for a while in the past.

In any case, though, this sort of banging of old cliches together, to make some new juxtaposition that draws you in, is as old as McLuhan's book "From Cliche To Archetype" (at the very least), where he described the process of taking old statements, phrases, and words, that once had a particular, significant, cultural meaning placed upon them; whereupon they then came to the inevitable, eventual erosion that both the shine that anything new goes through, along with various forms of satirizing, or criticism, that would turn them into cliches.

But now they can be re purposed, if you have the right, creative expressive ability, to make clever new ways to, in effect, pun them back into grabbing people's attention (McLuhan's favorite example was how the famous book title "The Grapes of Wrath" became the ad phrase "The Wrath of Grapes," way back in the late sixties, for a wine company that, supposedly, really knew how to treat grapes, to avoid such wrath, for the best wine outcomes).

Thinking about this new phrase, however, ought, it seems to me, beg one to frame a better beginning question, at the get go; something that gets us away from whether one can occupy one's self in things not believed in, or not, and ask instead why you would want to in the first place?

That's assuming, of course, that you wanted to live your life involved in something that has real meaning at all; because the only meaningful thing about the game of "Swimming With Sharks," that our hyper competitive, electrically mutated, economic operating system has become, is that it has clearly come to worship only self gratification, and aggrandizement, without limit, as an end goal. And whether that's sustainable or not be damned because we let them keep us working folks on the treadmill to nowhere; debt burdened, marginalized -- one way or another, and thus easily distracted; and at the very least, by having us be pitted against each other; fighting for the meager, trickle down, table scraps, that their insatiable thirst for profits leaves us with.

How could one see it otherwise when not even 100 billion dollar empires, and the ability to manipulate whole nations, are enough for most of the supposed titans of our new "Booming Economy." The people I can assure you are hell bent on doing whatever it takes to build you into someone who actually does believe the unbelievable; so that you will fall in line, to work for it, without causing such a fuss, all of the time; and most especially when their mistakes are paid for in your blood, and bone, suffering, and loss of home.

So, as Congress is likely to give more billions to failing corporations, while at the same time likely to be lucky to get restrictions on the stock by-back shenanigans that enriched CEO's, as well as already rich stock holders; and are also unlikely to even consider some form of "Quantitative Easing" for student load debt, or making Pot legal, and then giving the dispensary industry full banking rights (which would pump a huge new cash flow into the banking system, and get cops out of policing for pot), or even just more realistically increased direct payments to citizens, the only question remaining is what are you going to do about it?

Images for the false coronavirus narrative

images for the fox news version of the coronavirus

A Side-By-Side Supercut Showing How Fox News' Coronavirus Rhetoric Has Changed

Don Lemon says Trump is gaslighting you and rolls the tape

[Post Note: Wanted to be clear that the added, ad text, "Master Your Build," seen at the bottom of the header graphic above, was also just received from the same online retailer that sent me the "Build The Unbelievable" ad text. J.V.]

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