Because web screen space is now seen for the valuable presentation area that it is. And so intended content shrinks into the middle of a growing carnival of barker driven side shows. And you can guess pretty clearly how that's going to go in the competition to move your eyeballs, and brain, over to that new kind of tent opening; that portal to the just bizarre enough (at the moment) to get you seeing what rubes have been seeing since the beginning of transaction.
Just wait till "bizarre enough" changes daily.
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